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When designing a game we always concentrate on the practical application in the workplace. Participants can instantly test the theory during a game, and see that it works. Our trainings are customized to the team’s needs. And depending on those needs, we can either focus on knowledge, practical tools or integration.

Management by objectives

Cooperation and trust

Team leadership

Strategically Thinking Leader – e-learning

Since 2004 Discover Team has been making my team stronger”.
Andrzej Odzioba – Sales Director – Żywiec Zdrój S.A.

Strategic thinking

Effective team

Smart integration

Soft skill qualification for project manager

Creativity

Customer understanding

Source: Wikipedia

Customer understanding

Henry Ford when asked why he never used market research answered: “If I had asked people what they wanted, they would have said faster horses.”

The same could be said by the creator of one of the modern innovations, Gaudi Nanda, who designed the Clocky alarm clock. Had he asked clients what they wanted in an alarm clock, they would have mentioned intuitive settings and big buttons. Incremental things we all know. An alarm clock is supposed to wake you up. However when it does, we hit a snooze button and go back to sleep. “My alarm didn’t go off!” – this is an experience every sleep lover knows. Gaudi Nanda did that – he observed how people behave when the alarm goes off, and this led him do design a “runaway clock”. When we try to snooze it, the alarm increases the volume, and the clock “runs away” and hides on the other side of the room. This way you have to get up to find it and stop it.
Clocky was patented in 2007 and has been a market hit in a product cathegory noone thought it was possible to come up with anything new.

During our “Customer understanding” training we use IDEO® Cards. This method allows a deep and real understanding of the customers needs. It is based on four types of activities: learn, observe, ask, try.
IDEO is said to be the most innovative design studio in the world – they’ve created such iconic products as Apple’s computer mouse and many other products and services.
A successful innovation must fulfill a need. If you only come up with a brilliant idea, but noone needs it, then it’s just that: a useless concept. A true innovation answers a need, even if the user never knew it existed. That’s why it’s crucial to conduct a thorough observation of the end user: to see what bothers them, what they like and don’t like, what they need, what they want, what they think, do and why.

This training was developed with designers. We cooperate with ERGO – a design studio which designed hundreds of succesful products. During our training we work on particular problems our clients suggest, or on more universal ideas.
Knowledge of how to create innovation is crucial for project leaders, designers, managers and executives.

Thanks to this training you will:

  • Learn techniques helping to understand your customer;
  • Learn the process of developing innovative products;
  • Realize how small features can influence perception of a product and the way it’s being used;
  • Design an innovative solution for your company.